Steven Schappell
Marketing/Communications/Development
PORTFOLIO
The following showcases various projects during my time with H.H. Brown and Double-H Boots. These visual samples include examples of writing, layout, and content management. POP design, ads, photo shoots, and trade show events.
Double-H Boots/H.W. Brown Work and Outdoor Group
PRINT CATALOGS
Examples from Acme and Double-H Boots printed product catalogs. I created the layout, design elements, and copy.
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MAGAZINE ADS
A sampling of product driven consumer advertising. Images from H.H. Brown. I designed the layout and text.
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NEWSLETTERS
To communicate better with Retailers, we created a Monthly Newsletter that was mailed out with special offers. I was responsible for the layout and copy, using InDesign software.
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PHOTO SHOOTS
In addition to product shoots, we worked with a Denver, CO Modeling agency for location shoots in the Denver area. I worked with our Corporate Media Center for the photography, and a local clothier for outfits. This was for our new Sonora line of Women's fashion footwear.
DENVER SHOWROOM
Double-H had a permanent showroom in the Denver Market, a buyer only facility in Denver, CO. I was responsible for maintaining the showroom for the Annual Market Shows. This included all the POP, Imagery, footwear and layout.
DENVER MARKET PARTY
Scenes from the Annual Market Party I planned in Downtown Denver. This was an invitation only party for our retailers.
TRADE SHOW PRODUCT DISPLAYS
These images showcase my design layout and aesthetics for displaying product that was appealing for buyers.
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POP/COLLATERAL
Some examples of Ad Planners, POP Brochures, Bi-Lingual Counter Cards, and Flyers I created.